https://www.abi-williams.com/about-abiwilliams daily 0.75 2026-05-25 https://www.abi-williams.com/contact-york daily 0.75 2024-07-08 https://www.abi-williams.com/product-design-strategy daily 1.0 2026-05-26 https://images.squarespace-cdn.com/content/v1/61264b7bb020223515540a36/47a70cda-0c89-4794-8691-734e1b2be706/Adobe+Express+-+file.png Product Strategy & Design - Reducing buyflow abandonment during telecom localization Reframing address validation from a conversion blocker into a personalized shopping experience. https://images.squarespace-cdn.com/content/v1/61264b7bb020223515540a36/7eb986e2-a78e-4f60-8f30-c6be32e49175/Frame+2+%2814%29.png Product Strategy & Design - Convert Landing Page Convert flow https://images.squarespace-cdn.com/content/v1/61264b7bb020223515540a36/244fa3b1-18d3-4f59-9742-e14dead59081/convert+candidates.png Product Strategy & Design - CRM Integration CRM Integration for Convert: Transforming Campaign Management https://images.squarespace-cdn.com/content/v1/61264b7bb020223515540a36/6edaad33-95fc-4b61-94b4-11ebb67b53f6/action+%282%29.png Product Strategy & Design - Action Redesigning a Legacy Dashboard for Power Users https://images.squarespace-cdn.com/content/v1/61264b7bb020223515540a36/8ca40626-1c09-40d8-8d28-697c017456f6/Silver+24%E2%80%91inch+iMac+Mockup+%282%29.png Product Strategy & Design - Vision Redesign Transforming Data Analytics with UX Innovation https://images.squarespace-cdn.com/content/v1/61264b7bb020223515540a36/67ab3baa-33d2-4925-b59b-8c7cc53765e5/Screen+Shot+2024-07-09+at+1.37.13+PM.png Product Strategy & Design - Eco-Stylist Finding Value in Styling Services from Eco-Stylist.com https://images.squarespace-cdn.com/content/v1/61264b7bb020223515540a36/4c752b9c-f11d-4d65-b0ea-550bf381d9eb/unisa+dian+sitting+shot.png Product Strategy & Design - UNISA I designed & managed the line; and drove business upwards to over 30 million dollars. Click the photo to learn more about my design process. Unisa Dian designed for DSW, mustard faux suede as seen on Style Bungalow. https://images.squarespace-cdn.com/content/v1/61264b7bb020223515540a36/aa419633-2e7c-4ed5-9ab2-174a5e59ea7f/Screen+Shot+2024-07-24+at+9.13.55+PM.png Product Strategy & Design - Indigo Rd. I managed the seasonal design direction, the development process from sketch to final product. Directly involved in the creative direction in the rebranding from the original Madden Girl line named Pink and Pepper. Click through to learn more about my product development design process. Indigo Rd. Idira vegan leather boot with faux fur fleece