https://www.abi-williams.com/about-abiwilliams daily 0.75 2026-05-31 https://www.abi-williams.com/contact-york daily 0.75 2024-07-08 https://www.abi-williams.com/product-design-work daily 1.0 2026-06-02 https://images.squarespace-cdn.com/content/v1/61264b7bb020223515540a36/29584fa8-6110-4d5d-acaf-bdf73277cd5d/bundle+card.jpg Product Design Work - Transforming Customer Acquisition Across a National Telecom E-Commerce Platform Leading UX strategy across localization, product discovery, bundling, and purchase journeys to create simpler customer experiences and drive business growth. https://images.squarespace-cdn.com/content/v1/61264b7bb020223515540a36/622e777d-1441-4f1a-b0aa-cc2e9771ee87/Container+%281%29.png Product Design Work - Building UX Influence Within a New Enterprise Organization Establishing UX practices, stakeholder alignment, and scalable design operations within a newly formed enterprise product experience team. https://images.squarespace-cdn.com/content/v1/61264b7bb020223515540a36/51bbce12-c5c8-456b-8c6b-4a7516d71f46/iPhone+25.png Product Design Work - Reimagining Customer Localization for Revenue-Critical Journeys Convert flow https://images.squarespace-cdn.com/content/v1/61264b7bb020223515540a36/4c752b9c-f11d-4d65-b0ea-550bf381d9eb/unisa+dian+sitting+shot.png Product Design Work - UNISA I designed & managed the line; and drove business upwards to over 30 million dollars. Click the photo to learn more about my design process. Unisa Dian designed for DSW, mustard faux suede as seen on Style Bungalow. https://images.squarespace-cdn.com/content/v1/61264b7bb020223515540a36/aa419633-2e7c-4ed5-9ab2-174a5e59ea7f/Screen+Shot+2024-07-24+at+9.13.55+PM.png Product Design Work - Indigo Rd. I managed the seasonal design direction, the development process from sketch to final product. Directly involved in the creative direction in the rebranding from the original Madden Girl line named Pink and Pepper. Click through to learn more about my product development design process. Indigo Rd. Idira vegan leather boot with faux fur fleece https://www.abi-williams.com/convert-copy daily 0.75 2026-05-31 https://images.squarespace-cdn.com/content/v1/61264b7bb020223515540a36/6694a8ff-4e89-4f57-8629-de3f01d988e7/Frame+2+%2813%29.png Convert (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference.